Brand The City, Urban Design Festival
Thursday, 26 February – Sunday, 1 March
Various Locations

The pilot edition focuses on the city as a living organism, where design is not merely a visual gesture but a tool for connecting people, spaces, and ideas. For this reason, the festival takes place under the motto “The City as a Brand. Residents as Voices,” emphasizing the role of design as an approach to building a shared urban identity and fostering active citizen participation in shaping the visual character of cities.
The initiative will develop across four main components: an international forum, urban interventions, two exhibitions of contemporary urban design, and a series of workshops with active citizen involvement.
A central element of the festival program is the one-day Brand The City Forum, an international urban design forum, which will be held on 27 February 2026 at the Bishop’s Basilica of Philippopolis.

The festival is organized with the support of the Municipality of Plovdiv.