The ITALIAN FESTIVAL OF BEAUTY AND HAIRSTYLE is an international exhibition of hairdressing, beauty, make-up, perfumery and fashion. It has become one of the most prestigious events in Bulgaria in this field.   

The exhibition presents the latest trends in an advanced manner and at European level. It brings together manufacturers and traders, world aces – stylists, colorists and make-up artists, professionals and fashion fans. It combines avant-garde and traditional, elitism and accessibility in a true fashion festival.

The ITALIAN FESTIVAL OF BEAUTY AND HAIRSTYLE is both, a platform for presenting the latest collections of hairstyles, of techniques for their achievement and revolutionary products, as well as for professional development. The fashion festival combines business, aesthetics and entertainment.

The forum presents:
•    Leading Bulgarian and European brands
•    Novelties in cosmetics and makeup
•    Demonstrations of famous stylists
•    Fashion hairstyles reviews

The 30th edition of the Italian Festival of Beauty and Hairstyle in 2024 will be even more spectacular, lavish and beneficial for hairdressers around the world, the organizers of the event from Christian of Roma Group said.